This strategy is like a process by which your visitors can be later on converted even if they did not convert the first instance, they visit your store. Not all visitors who land on a website take action immediately. But, having the funnel set up for your website, they will be reminded of the campaign that has already been automated of the action that they are yet to take on your website. In the long or short run, they will be FULLY convinced to take the necessary action you want from them. 

HOW DO WE SET IT UP? 

   The first thing we will do is we will do audience and competition research to know more about our audience's location and behaviors and many more. And then after that, we will need to design and set up a lead magnet page. This page will have two functions, the first function of this page is to explain and showcase front end offer that you want to present to your customers, and secondly, it will serve as a signature page whereby it will help to collect the information and details of visitors and traffic, and this information will be used later on for follow up of this traffics. 
   And then after our traffics information has been collected then we will then set up automation flows so as to follow this traffic based on the actions they have taken before leaving the store. we will have to set up these flows like a welcome message, customer thank you, abandoned cart, browse abandonment, and cart abandonment flows amongst others. And after we have set up all of this then we will send out a mail campaign to generate more awareness and this campaign will have to contain the reasons and some keywords that will make the general audience visit your store.

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  WHAT ARE THE THINGS WE NEED TO GET THIS DONE EFFECTIVELY

1. Sales copy for every mail present in every of the series that we are going to be making use of for the project, recall that every series has at least 3 to 4 emails present in them with at least 8 to 12 mail series to be done.
2. Design of Pop up form as said earlier for the purpose we talked about earlier as well.
3.  Multimedia designs for every mail that we are going to be designing, we will also be needing at least an average of 3 to 4 per every mail present in every mailing series to be designed  
4. We also need to integrate optimize and set up the app so as to maximize the effects of the app on your store.
5.  List generation, building, and segmentation for better results in the mailing series that we will be setting up as you might have known that there are different triggers for our mailing series which means different segments of the emails we might have collected 
6. SMS messaging is set up to maximize our results by messaging the directly sometimes, so as to make use of them even if they are not online.

WHY SHOULD WE SET THIS UP FOR YOUR SHOPIFY STORE?

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• It helps you to define your products and store in general 

• It helps you to stop wasting traffic that comes into your store  

• It always makes you updated about your store  

• It helps you make use of your traffic interest and also generate quality leads  

• It increases forecasting about your store traffic activities 

• It helps to present front end offer to your traffics so as to convert them  

• It increases customer impression of your store and their experience as well  

• It helps you to unlock ways to sell more and upsell from your past buyers  

• And many more………. 

 
2. After getting the flows up and running, then we need to know more about our audience, through the way they interact with your Shopify store when they are online on your store, How can we get this done by getting a heatmap app on your Store, this will get things ready for the full analytical break down of your audience behavior when they come into your store, And of course, It is very important as it will give us the video feed of what was going in your Shopify store. Cool right? And with this, we improve your store and its accessories so as for it to give the best results.

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WHY SHOULD YOU SET THIS UP FOR YOUR STORE?

1. It allows you to see and understand why your visitors are not converting. 
You can Chat with them directly while they are still ruminating on your store and create customized polls and ask your users what they are looking for. 
2. You can see exactly where people abandon a process (such as completing a transaction on the checkout page). 
It helps narrow down where to focus most of our attention  

 

3. And after our "Shopify CCTV" is up and running then we will then add a final shot to get things irresistible for our feeble Shopify traffics, What is that? You would agree with me that One of the biggest challenges new store owners experience is how to convert more visitors to buyers when your brand is not yet recognized as a big brand. This is exactly where Sales Pop enters the game. 
Sales Pop shows visitors that they can trust your brand. Sales Pop shows proof that other people are buying products in your shop and that’s how more than 30,000+ Shopify stores convert more visitors to buyers. And with this up and running, your Shopify Traffics have the rest of your mind to do things that you need them to get done in your store. 
 
ADVANTAGES OF THIS  

• Increase Sales and Conversions 

• Makes your store look busy 

• Looks natural in your store 

• Awesome Customer Support 

• GeoLocation 

• Instant Upgrades 

• Live Chat Support 

• The free version has limitations

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4. And with this all setup, we will also have to set up a way to scale up your relationship with your traffics which will be done in a way that we will have to install and set up a chatbot for your store, this chatbot will be connected to store back end and what it does is to collect the information, complaint and other things the traffics and audience have for you, and with this, you can talk directly with your audience and from here you will know what they have in mind about your brand and also clear the doubts they have for your store and through here you can build their loyalty towards your store and from there they can refer your brands to people around them which will also serve as a merit for your store.

5. Also here is another thing that will also help to build a good image for your store and brand in the mind of the traffics and audience that comes into your store, and what I am referring to is called the Shopify store reviewing app, well in the design there is a way to show reviews on your store but you know getting something more convincing will go a long way for your store, As a this will give impression to new audience that they are not the first set to purchase from your store and also it gives the impression that the past customers from your store loved your products and also willingly dropped a review for your store so as to show their love for the products that you delivered to them which is what they ordered from your store. This also builds up your image and as well the loyalty your audience has for your store and brand.

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BRAND AWARENESS THROUGH THE USE OF EMAIL MARKETING

 

To increase the chances of turning ordinary Prospect and traffics into loyal customers, the next move we need to focus on is to get get the targeted Audience and traffics to know about the store and brand that we have been preparing for them, How do we get this? 
Since we are making use of Email marketing;
First, we need to do Advanced Audience, Competitors, and Niche research which would have given us advanced Knowledge on how to get things done for your brand as this is the best thing to get the demographical, geographical, and behavioral advantages we can use for your brand and after which we will need to generate as many possible mailing lists we can but with the minimum of 1500 emails of people that are very likely to convert, and after getting these emails with different sources, then we will design a stunning and captivating mailing campaign that depicts the uniqueness and usefulness of your product and brand after which this will then be blasted to the emails we have collected before and do not forget that we have the results of our Advanced Audience, Competitors, and Niche research which would have given us the advance Knowledge on how to get things done for your brand. And with this, we will keep repeating this process in the same order for a week with actions taken every day. 

   And then after our traffics information has been collected then we will then set up automation flows so as to follow this traffic based on the actions they have taken before leaving the store. we will have to set up these flows like a welcome message, customer thank you, abandoned cart, browse abandonment, and cart abandonment flows amongst others. And after we have set up all of this then we will send out a mail campaign to generate more awareness and this campaign will have to contain the reasons and some keywords that will make the general audience visit your store.

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With all these said, You might have it in your mind to get this done for your Business, Just go ahead to contact us and let us Talk out the Strategy for your Business|Brand